THE STORY BEHIND REECOV

Built in a Garage. Made to Keep People Moving.

REECOV began with sketches, material samples, early prototypes, and one persistent question: how could everyday recovery products work better for the people who truly rely on their bodies?

Jake Morrison, founder of REECOV
Jake Morrison Founder & Lead Product Developer
Recovery became an obsession.
A PASSION FOR MOVEMENT

Recovery became an obsession.

Jake has always been passionate about hiking, long walks, and understanding how the body responds after hours on its feet.

He became determined to find practical ways to help active people and hardworking bodies recover better.

He tested everything for himself.
BUILT THROUGH TESTING

He tested everything for himself.

Jake purchased and tested recovery products from across the market. Some slipped. Others felt too heavy, restrictive, or uncomfortable after several hours.

Instead of accepting those limitations, he began rebuilding and improving them in his garage.

Tested by the people he trusted most.
REAL PEOPLE. HONEST FEEDBACK.

Tested by the people he trusted most.

Friends and family wore the prototypes while hiking, walking, working, travelling, and going about their everyday lives.

Their support convinced Jake that his work deserved to reach beyond the garage.

I didn't start REECOV because the world needed another recovery brand. I started it because too many products looked good on paper but didn't hold up when people actually moved.
Jake Morrison Founder of REECOV
Test it. Understand it. Improve it.
THE BEGINNING OF REECOV

Test it. Understand it. Improve it.

REECOV was created to share Jake's experience and develop recovery products shaped by real movement—not trends, shortcuts, or assumptions.

Today, he remains closely involved in product development and continues searching for ways to improve every detail.